The tournament runs from 25th -28th July with the trade show on the busiest two days – July 26th and 27th.
Following a successful trial trade show in 2011 it has be decided to go one better this year with a bespoke trading area.
Event organiser David Shepherd said:
‘The idea of a trade show with a retail theme sits nicely with the event. There are over 200 teams taking part and literally 1,000's of players, coaches and managers on site over the two days.
‘We held a trial event last year which Sports Global helped organise at short notice. This year we have received even more interest. Sports Global are uniquely positioned to attract a variety of trade stands which will appeal to those at the event.
‘There will be a bespoke trading area adjoining the main arena with easy access to the trade area.’
Sports Global’s Commercial Director John Booth added:
‘With so many teams involved those attending have plenty of time to look around and the trade show will be a popular attraction if last year’s event is any guide.
‘The aim is to provide a service for those at the show and we have deliberately made the pricing structure appealing for potential exhibitors.’
‘Where else can you potentially meet 5,000 football mad customers in a day for as little as three hundred pounds a day? We have already received a lot of interest and the show looks all set to be bigger and better than last year.’
For more information about the Keele Cup visit http://www.keelecup.com/ or call david Shepherd on 01625 536609.
For more information about the Trade Show call Sports Global on 0333 777 5724 or visit www.footballtradedirectory.com