"At the same time, I definitely think the fans would certainly have to have a voice and an opinion on the final decision."
"We saw the reaction of the Newcastle fans when it happened down there and I'd imagine a good percentage of our support would feel the same way."
McCoist was referring to when Ashley renamed Newcastle's St. James' Park the Sports Direct Arena, sparking outrage amongst Toon fans and even the wider community outside football in Newcastle.
The move, never properly accepted by most fans, was overturned recently when Ashley sold the naming rights of Newcastle's ground to loan company Wonga, who renamed the ground St. James.
McCoist chose to stay on the fence for the time being on the issue, saying:
"My own opinion is that I'm neither for or against it - I'm reasonably open-minded."
"I do understand the business side of it but I do understand, more than anything, history and tradition."