Champions League winners Chelsea confirmed last week that Samsung are to continue as shirt sponsors in a deal worth £15m per year with the club but compared to the Manchester United deal with Chevrolet worth £50m and Liverpool worth £20.5m per year, the new UEFA Fair Play rules puts the Blues at a disadvantage. The Premier League champions Manchester City also receive significant financial backing from the airline Etihad.
There had been speculation that Samsung may pull out after being forced to pay Apple £0.7bn by a US court for copying its technology.
The UEFA Club Licensing and Financial Fair Play Regulations which were approved in May 2010 is designed to bring a more even playing field with club finances for the financial years ending 2012 and 2013 to be assessed during 2013/14.
The battle has gone on for nearly 10-years between the clubs run by wealthy benefactors (Chelsea's Roman Abramovich and Manchester City's Mansour bin Zayed Al Nahyan) and the old guard (Manchester United and Arsenal) and the fair play regulations, championed by Wigan Chairman Dave Whelan, are seen as the best way to address high levels of debt, spending in excess of revenue, and what may be an unsustainable business model for some Premier League clubs.
The Premier League are reported to be considering the introduction spending rules on the level of player wages before the huge increase in television revenue in 2013-16. Potential rules suggested to the clubs by the chief executive, Richard Scudamore include a salary cap or a form of UEFA's financial fair play rules.
In 2001-02, clubs spent £1.1bn, 62% of their income, on players' wages. In 2010-11, the most recent year for which financial figures are available from Deloittes saw income grew to £2.5bn but players' wages amounted to £1.8bn or 70% of the clubs' turnover