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The Football League close to naming new sponsor

 

Football News 24/7
Reports in the press this weekend have suggested that the Football League are set to unveil a new title sponsorship with DIY chain B&Q.

The League have been in talks with a number of companies after npower confirmed they would not be renewing their £21m three-year agreement.

A leading car firm is also in the running to put their name to the world’s oldest league competition.

But as reported in Friday's Sun, B&Q are in pole position and close to cementing a deal worth up to £9m a year.

That would be good news for the 72 clubs outside the top flight who are facing a number of financial challenges. Especially as the League are unhappy with the Premier Leagues TV offer which many club chairmen have said is derisory. To make matters worse, attendances across all three divisions are down so far in 2012-13.

Its not the first time the league have been involved with a major DIY player as B&Q's main rival Wickes had a partnership with the Championship at one time.

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