Manchester United are using more forms of social media to engage with their world wide fan base.
The club launched their official twitter page just over a month ago, and already have well over half a million followers.
New profiles on Instagram, Google+ and Renren, the latter appealing to the Reds' already large Chinese fanbase.
The club will share photos of the players from behind the scenes on Instagram, as well as have 'hangouts' on Google+.
The club's assault on their social media exposure comes only two months after David Sternberg was appointed as Media Manager at the club, recognising the potential growth in fanbase that these sites can provide.
Richard Arnold, group managing director, stated ; "Today marks another exciting development in the club's digital media offering."
"These social media sites provide us with the platform to unite our fans across the globe and bring them closer to the club."
"Manchester United has an extremely passionate and loyal fan base and we have been overwhelmed by the success of our Twitter and Sina Weibo pages; our Twitter page alone achieved 350k followers in its first 24 hours of operation."
"We look forward to building on this enhanced level of fan engagement with the new services we have launched today."