In a pre-emptive strike in what looks like being a drawn out battle, Sky Sports is to open up its programmes to all Sky subscribers for free today, in its latest attempt to battle new competition from BT Sport.
The free day will see Sky Sports 1 replace Sky 2, and will include a line up beginning with it’s weekly magazine programme Soccer Saturday and it’s new programme 'Saturday Night Football', featuring former Liverpool defender Jamie Carragher and David Jones analysing the day’s results/
Carragher will also joined Gary Neville for Monday Night Football.
Meanwhile, FL72 Live will showcase the best action from matches in the Football League, from 12.15pm.
Gary Hughes, executive producer for football at Sky Sports, told thedrum.com: "For over 20 years we've offered our viewers the best live football coverage with brilliant analysis and incredible innovations. Our new programmes and schedule will raise the bar again, providing viewers with an unrivalled weekend of football alongside week night action from the UEFA Champions League, Capital One Cup, Football League and international fixtures.”
This season, for the first time, Sky has also opened up its subscription package to allow customers to subscribe to Sky Sports for specific days through Now TV.
The day will aim to showcase the new programmes as Sky battles against the Premiership coverage offered by BT Sport, which is free to all BT Broadband subscribers.
Earlier this week, Virgin Media added BT Sports to its range of channels, alongside Sky Sports.