thecentre:mk has had an association with the football club for many years and were one of the original sponsors of the first team.
Over time thecentre:mk says it is hoping to host events with the Ladies team; events which will be designed to promote the opportunities that football represents.
They are also the current sponsors of MK Ice and their temporary home.
James Waugh, the new centre director for thecentre:mk, said: “As a regionally dominant retail and leisure destination we believe thecentre:mk will provide a great platform from which to build the profile of women’s football.
“We are proud that thecentre:mk’s sponsorship of the team has provided the financial security they needed to ensure a continuing bright future.”
Opening its doors in 1979 thecentre:mk is now one of the UK’s leading shopping and leisure destinations and a key hub within the city. Attracting people from as far as Birmingham and London the centre represents over 180 brands and attracts a footfall of more than 24 million people a year.
Chairman of MK Dons, Pete Winkelman, added: “We are delighted to announce such a significant partnership in the sponsorship of our ladies team. thecentre:mk is one of the iconic destinations of Milton Keynes and we are privileged to be joining forces as we look to the future.”