But, Bale is not only the club’s pivotal player on the pitch but also crucial to chairman Levy’s ambition of securing a minimum £20million-a-year shirt sponsorship contract next season according to the Daily Mail.
It was reported that Levy has commanded his commercial department to get a kit deal that puts Tottenham in the top-money tier along with Manchester United, Liverpool, Manchester City, Arsenal and Chelsea.
Tottenham believe their media exposure alone makes them one of the top six clubs. But Spurs attracting that sort of deal will depend to a significant extent on Bale remaining at White Hart Lane.
The Welshman is the club’s best-paid player on around £110,000 a week, with three more seasons on his contract. However, such is his form, Tottenham might have to re-negotiate that in the summer to guarantee he stays, though Levy’s strategy is that the club’s wage bill should not exceed 70 per cent of turnover.
Tottenham’s kit suppliers Under Armour, who have entered the boot market, are also keen on Bale becoming their prime client. The US company are aware Bale has just one more season left on his adidas endorsement, understood to pay him around £750,000 a year.