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  • Mitre June 17

Manchester United extend Chinese connection


Football News 24/7
Manchester United have more fans in China than any other country and it is no surprise to see them develop the sponsorship links there. It was announced that they have secured not one but two new sponsorship deals with Chinese businesses.

United’s commercial director Richard Arnold said: “We are very pleased to be partnering with China Construction Bank to bring the official Manchester United Credit Card to China.

"Manchester United has a huge following in China of 108 million (almost twice the population of the UK). We know from our visits there, including to Shanghai last summer, that our Chinese followers have always been among the most supportive.

"As China’s fiscal and industrial strength continues to grow, it is establishing itself as a leader in the global economy and the place for businesses to invest. In 80 major cities in China, CCB have almost 60% of all branches, making them the ideal partner to connect with our fans.

They have agreed a three-year sponsorship deal with China Construction Bank (CCB) one of China’s most prominent banking groups, and a deal with Chinese soft drinks manufacturer Wahaha.

CCB will hold the rights exclusively to produce the official Manchester United branded credit card in mainland China.

The three-year partnership with Wahaha will see the popular drinks brand become the club’s first official soft drinks partner in China.

Wahaha has been the largest beverage producer in China for the past 11 years, with branded products including milk drinks, soft drinks, energy drinks, bottled water, bottled tea, fruit juice, porridges and yoghurt beverages.

Richard Arnold, commented on the Wahaha deal: "This is the club’s first sponsorship of its kind in China and we are delighted to be able to work with a company which, like Manchester United, is dedicated to innovation and leadership in its field. Wahaha is one of the most iconic brands in China and one that has come to symbolise the dynamism and strength of the modern Chinese economy. What better way to endorse this modern-day success story than to partner with the number one club in the world’s biggest sport?"

Wahaha chief executive officer Zong Qinghou said: "The partnership between China's largest beverage company and the world's top English football club is an inspiring and huge development for Wahaha. This year is a milestone year for the company. The announcement of partnering with Manchester United represents a perfect opening paragraph in the next chapter of our history."

United are leading the way as the Premier League loos east for sponsrship and TV rights as both go hand in hand.


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