Coerver® Coaching were on hand to assist their global partner at the adidas® lab which took place over 5-days during the build up and following the UEFA Champions League Final at Wembley. The purpose of the adidas® lab was to showcase four new, ground-breaking innovations that will launched in future seasons by the world’s leading football brand.
Special guests, retailers, bloggers and competition winners from across the world descended on Victoria House in London to visit the adidas® lab where they had the oppurtunity to test the new innovations which included the miCoach Elite Team System, the adidas® Smart Ball (see below image, Coerver® CEO Jimmy Galustian), in addition to the worlds lightest ever playing kit (630g) and football boot (99g).
Coerver® Coaching CEO, Jimmy Galustian and UK Director, Scott Wright provided coaching expertise during the event within the Smart Ball Zone. The adidas® Smart Ball, which has been in development for the last three years, has been designed to improve technique, power, spin and accuracy through an automated coaching system. Coerver® Coaching have been part of the project team, providing expertise on ball mastery and ball striking techniques.
German great, Michael Ballack and French legend, Zinedine Zidane, who were assisted by Jimmy & Scott, demonstrated their amazing shooting techniques in the Smart Ball zone (see below image of Michael Ballack in the adidas ®Smart Ball Zone).
adidas® ambassador, Zinedine Zidane said, “I have been working with adidas for 17 years and throughout my career I have always known they have been leading the way when it comes to innovation in football. The adidas lab shows how the brand is shaping the future of football and is a great chance for fans to see it with their own eyes.”
Coerver® CEO, Jimmy Galustian said “It was great to be invloved in such a high profile event before, during and after the UEFA Champions League Final at Wembley with our global partner adidas. This event highlighted that without doubt, adidas are the leading football brand in the world and are at the cutting edge of football technology. We are really pleased to be assisting with the development of some of this new technology showcased here at the adidas lab that will help to shape the game in the future”.
Coerver® UK Director, Scott Wright added “It was great to be working with different people from so many countries who had been invited by adidas to attend the event. Also having the oppurtunity to assist Zinedine Zidane and Michael Ballack was a fantastic experience, I even had the chance to play in goal againt Zidane, that was definitely a once in a lifetime experience that I’m not going to forget for a long time!”.