Bury's long time home Gigg Lane will be renamed the JD Stadium in a three year deal as the club look to ease their financial difficulties.
The Shakers have been based at Gigg Lane since their formation in 1885, and have never before renamed the ground.
Bury have had a torrid time recently, with their financial troubles seeing them relegated from League One last season, and only avoiding administration thanks to Stewart Day, who took over the club in May.
Speaking to the club's website, he said, "This is an amazing deal for Bury Football Club and highlights the hard work being put in behind the scenes to secure the future of this great club."
"I hope our many loyal fans appreciate the progress being made to ensure financial security at the club."
"This is such an exciting partnership for the club and we would like to thank JD Sports Fashion PLC for their commitment to our vision, which is to take Bury Football Club back to the Championship."
Bury are currently two points above the relegation zone in League Two, and face fellow strugglers, who are two places and one point above them.