Manchester United Football Club has confirmed a four-year sponsorship deal with Serbian bank Eurobank.
The new agreement, a first of its kind in the Balkans, means Eurobank has been granted exclusive rights to offer the official Manchester United credit card to the club’s 1.2 million followers in Serbia.
As part of the partnership, fans who sign-up for the Manchester United credit card will be eligible for special benefits and experiences.
By using the credit card, fans can take advantage of a range of club discounts, including ten per cent off purchases in the Old Trafford Megastore and online store, ten per cent off when dining at the Red Café, plus twenty per cent off Museum and Stadium Tours.
There will also be a range of competitions and prize draws offering trips to Old Trafford and the Aon Training Complex, as well as signed shirts and other memorabilia.
Manchester United’s Group Managing Director, Richard Arnold, said: “I’m delighted that Eurobank are announcing this credit card as part of our new partnership with the bank."
“With 1.2 million followers in the country, Manchester United already has strong support in Serbia and we hope that this new partnership with Eurobank will help this burgeoning fan-base grow even larger.“
President of the Executive Board of Eurobank in Serbia, Philippos Karamanolis, said: "Cooperation with Manchester United is one of the most important business moves for Eurobank."
“For the first time in the region, this distinguished club launches cooperation with a bank, and this represents a great honour for both Serbia and us as a partner of the legendary club."
United were this week knocked out of the Champions League in the quarter finals by Bayern Munich, despite leading in both ties, eventually going out 4-2 on aggregate.