Liverpool FC and restaurant chain the SUBWAY brand today announced a multi-year collaboration, as the global chain look to break into the Barclays Premier League market.
The announcement, made on the club's official website, said that the SUBWAY brand has been sending its range of low fat subs to participants on Liverpool FC Foundation programmes all week.
"The low fat range encourages youngsters on the club's charitable-arm courses to 'Train Hard and Eat Fresh', as part of the brand's efforts to support healthier and active lifestyles," the statement read.
Billy Hogan, LFC's chief commercial officer, said: "We're delighted to welcome the SUBWAY brand as an official partner to Liverpool FC. We've worked closely with the SUBWAY team over the last few weeks and have seen first-hand value they place on giving back to local communities."
"We are excited to be joining forces with a global organisation who are just as passionate about making a positive difference to their communities as we are."
In the UK alone there are 1,769 SUBWAY stores of which 31 are in and around Liverpool. Earlier this year the brand announced ambitious plans to increase this number to 3,000 SUBWAY stores in the UK and Ireland over the next six years, creating around 13,000 new jobs.
Manaaz Akhtar, regional marketing director for the SUBWAY brand in Europe, commented: "As a brand, we are committed to supporting everyone to be more active in their everyday lives and our partnership with Liverpool FC provides us with the perfect opportunity to demonstrate this and take it to the next level."
"Whether playing at the top of the Premier League or just having a kick about in the park, the SUBWAY brand can offer a wide range of nutritious options to help you deliver your best performance."
Liverpool currently sit atop of the Premier League, and with only three games to go, can win the league with two wins and a draw from their final games.