Premier League side Arsenal has sealed a three-year agreement to make car rental company Europcar an official club partner.
Europcar takes on the designation of Arsenal’s official car and van rental partner and will promote its tie-up with the 2014 FA Cup winner throughout Europe, South Africa, the United States and selected countries in Asia and Latin America.
During Arsenal home matches at the Emirates Stadium, Europcar will enjoy a branding presence, while its digital marketing rights extend throughout Arsenal’s official online and social media channels.
Speaking on the club's official website about the partnership, Arsenal sales and marketing director, Vinai Venkatesham, said: “We are delighted to be partnering with Europcar for the next three years. We are already working closely together to develop engaging marketing campaigns targeted at football fans all around the world.”
Ken McCall, managing director of Europcar UK Group, said: “This is a tremendously exciting partnership for Europcar. It gives us fantastic branding opportunities within the UK, and also reaching millions of football fans who follow the Premier League throughout the world."
"As well as promoting the Europcar global brand message, ‘Moving Your Way’, the partnership also gives us access to the players and player imagery for our own promotional activity."
Arsenal won their first trophy for nine years when they lifted the FA Cup last season, but have already ended their wait for more silverware, having lifted the Community Shield on Sunday, running out comfortable 3-0 winners over Premier League champions Manchester City.