The on-line and high street layer will be Chelsea FC’s online betting firm through 2015/16.
The two-and-a-half-year contract will give Chelsea fans exclusive offers to online bets through Coral. The company even doubled pay-outs for Chelsea’s 3-1 over Manchester United last Sunday ahead of the deal.
“We are very pleased to align ourselves with such a leading betting company as Coral,” Chelsea’s chief executive Ron Gourlay said in a statement.
“I hope Chelsea fans can benefit from the relationship over the next two-and-a-half years."
Meanwhile the firm have Chelsea as 1/4 favourites to beat Stoke on Sunday with the Potters 11/1 shots.