Dunkin’ Brands Group Inc. has inked a multiyear agreement for the quick-service chains to be official sponsors of Premier League side Liverpool.
The trans-Atlantic marketing partnership, includes joint promotions between the sports team and the brands, digital and print advertising, and in-store appearances by players during preseason tours.
“With 18 English Premier League titles and five European Cups, Liverpool FC is one of the world’s most renowned football clubs,” John Costello, Dunkin’ Brands’ president of global marketing and innovation, said in a statement, “so we’re very excited to partner with them as we continue to grow our two winning brands, Dunkin’ Donuts and Baskin-Robbins, around the world."
"We look forward to working with Liverpool FC on a number of exciting marketing initiatives and engaging with football fans worldwide in the coming years through this partnership.”
Billy Hogan, chief commercial officer for Liverpool FC, added in a statement: “Dunkin’ Donuts will be our official coffee, tea and bakery provider, and Baskin-Robbins will be our official ice cream provider, and we welcome both to the LFC family."
“Fans across the globe will benefit from this partnership as Dunkin Brands looks to expand their business, bringing exciting partnership activation to new territories and ultimately helping to bring fans closer to the club no matter how far away from Anfield they live.”