Manchester United expect to secure a world-record shirt deal worth in excess of £65 million-a-year after handing Adidas, Warrior and Puma the opportunity to replace current suppliers Nike as their kit supplier.
United’s £23.5 million-a-year deal with Nike started in 2002-03 and expires at the end of the 2014-15 campaign and no agreement has been reached on a new contract, despite the American sportswear giants enjoying a six-month period of exclusivity on negotiations between February and August 2013.
A United spokesperson said: “We currently are in discussions with multiple parties regarding our Global Retail, Apparel & Product Licensing business starting in the 2015/16 Season."
"This process is a routine practice used for our global and regional sponsorship deals and helps us maximise the value/structure of the Club’s partnerships.”
Richard Arnold, the head of United’s Mayfair-based commercial operation, has met senior figures from Adidas and representatives of Warrior. Discussions with Puma are also due to take place this week.
Nike, which last month struck an eight-year deal with Paris St-Germain and a nine-year agreement with the US national team, is understood to be determined to retain the United contract. They recently lost their deal with Arsenal, who had been with the American company for 20 years, to German brand Puma.