Premier League soccer club Liverpool FC have agreed new TV deals with broadcasters in nine territories across the globe.
The Merseyside club have engaged the services of Pitch International to secure the partnerships, which entitle each network to show footage from recent Liverpool games as well as exclusive behind-the-scenes programming.
Deals have been reached with BeIN Sport in Hong Kong, and the Middle East and France; with Kompass in Indonesia; Sony in India; Sommet in New Zealand; TV2 in Norway; Arena TV in the Balkans; Go TV in Malta; and with 365 Media in Iceland.
“It’s fantastic that the club has been able to secure the new host of TV partnerships, allowing passionate Reds to watch the heroes they love,” said Liverpool chief financial officer Matthew Baxter.
“One of the club’s main aims is to extend engagement though our various media with the millions of fans across the world, so that they feel part of the Liverpool FC family, and these deals are another step in that direction.”
Henri Kamerling, the head of sales at Pitch International, added: “We are delighted to be working with Liverpool FC on this project. These wide-ranging deals represent the first steps as we work with the club to deliver their key content to their fans around the world.”
The length and financial implications of the deals were not disclosed.