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Windsor FC of the Combined Counties Premier announce unique sponsorship deal with

According to local reports, Windsor FC of the Combined Counties Premier have launched a lavish new sponsorship deal with Thames Motor Group.

The package, announced on Saturday includes a Union Jack kit and the opportunity for supporters to buy a Fiat 500 wrapped in the same design, a world first.

Kevin Stott, founding director and chairman at Stag Meadow, described the deal as ‘truly innovative’, and believes the club are blessed to have TMG as partners.

Speaking to the Berkshire Observer at the launch last weekend, he explained: “If you think about sponsorship in football, what very often happens is the club puts the name of the sponsor on the shirts and the whole thing is very passive.

“We wanted to do something that was truly innovative and in keeping with that we’re trying to do as a football club, which is to break some of the perceptions about what you have to do at this level.

“We sat down and thought how can we do this differently? How can we be truly innovative? How can we do something that is unique to Windsor as a football brand?”

Stott continued: “I’m glad we got Sanjay Sobte to work with us because he’s been very supportive. He has a number of qualities that allow us to do things differently.

“He has a wonderful creative appreciation and extraordinary patience because it’s taken us six months to put this together.

“I think we are blessed with having him as a sponsor and I would describe the deal as pushing the snowball over the hill, we’re just going to see how it gathers momentum.”

Windsor manager Mick Woodham believes the striking new kit will raise the profile of the club.



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