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Premier League: Manchester City agree new sponsorship deal with Vietnamese bank

As featured on NewsNow: Football news    eNewsletter
Football News 24/7

Premier League champions Manchester City have announced a new partnership with Saigon Hanoi Commercial Joint Stock Bank (SHB).

The Vietnamese bank will create the first City debit card in Asia, with the partnership initially agreed for two seasons.

Tom Glick, City’s chief business officer said,“Following a string of recent accolades, including the Most Innovative Trade Bank in Vietnam, SHB’s reputation as a dynamic, forward thinking financial institution is richly deserved,”

“With an average growth rate forecasted at over 30 per cent per year, over the next five years, it’s an exciting time to team-up with a partner of SBH’s calibre, throughout the region.”

Do Quang Hien, the chairman of SHB, added: “Manchester City’s popularity and brand value in South East Asia has grown exponentially in recent years. Their success and playing style on the pitch has been embraced by millions of young up-and-coming football fans across the region, who aspire to play and watch beautiful attacking football.”

Aside from City, the bank is the title partner of SHB Danang FC, a Vietnamese team.

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