In a quirky side-step away from traditional sponsorship deals, Dundee has partnered with a very unlikely name this season.
As the team prepare for their debut in the Scottish Premiership, the directors have revealed that the strips will be sponsored by a little-known electronic record label from London.
Group Hangar Records specialise in drum and bass and house music.
In a statement released by the club, the record label is described as "a young, fresh, and dynamic on-line music publishing business based in the heart of London" and "a leading independent music label at the forefront of new and exciting music trends across the globe."
No doubt the fans will be hoping its a big hit!