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Premier League Hull City set to make record sponsorship deal



Whilst a an official announcement is anticipated some time at the end of this month, along with the Club's new shirt designs, Hull City are believed to be on the verge of sealing the biggest shirt sponsorship in the club's history.

Although details about the company behind the deal have yet to emerge, it is believed to be worth around £1m a season according to the Hull Daily Mail.

Whilst that figure dwarfs the two-year deal with Cash Converters which has just expired, believed to be worth around 25 per cent of the new deal, it is still significantly below what the club had expected to achieve.

The Mail says that it understands Hull had negotiated a deal with an IT company in the Far East that would have been worth around £2.5m a season. However, the completion of that deal was based on the club becoming known as Hull Tigers.

The proposed re-naming was however rejected by the FA at their Full Council meeting back in April.

The delay in finding a main shirt sponsor is the main reason why City's new shirt for next season is still not available for fans to buy, despite announcing a deal with Umbro at the beginning of April.

With the Tigers about to embark on an historic first season in Europe, chief executive Ehab Allam is still in negotiations with two parties about coming on board.

The Mail understands City's Premier League kit could be sponsored by one company, while shirts for the Europa League and domestic cups could be sponsored by a separate firm.

Tottenham are one side who have employed this tactic in the past, with the European sponsor paying out more depending on how far the club advances and Middlesborough had a season where the sponsorship was available match by match.




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