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Premier League Sunderland extend shirt deal

It has been announced that Sunderland have extended their shirt sponsorship agreement with Bidvest, the food company that serves as their principal partner.

The logo of Bidvest Foodservice, which is part of The Bidvest Group Limited, will continue to be displayed on Sunderland’s new home and away kits, which will be unveiled in the coming weeks.

“We have enjoyed a fantastic first year with BFS Group and Bidvest as our principal partner,” said Sunderland’s commercial director Gary Hutchinson.

“We want to continue to increase our international commercial activity to help strengthen our aims to be a top football club and our partnership with a company with the global credentials of Bidvest Foodservice is helping us to achieve those aims.”

Sunderland had a great finish to last season which saw them become only the second team to be bottom at Christmas and survive.


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