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World Cup: Holland extend kit deal with Nike

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It  has been announced that Holland, who have won both their matches in the World Cup so far have extended their current sponsorship deal with Nike. Nike has sponsored Dutch soccer since 1996, one of its first major deals in the sport.

"We are very proud of this early extension of our current partnership," said Bert van Oostveen, director of professional soccer at the Dutch FA.

Nike, the world's largest sportswear group, and Adidas are disputing market leadership in soccer, a sport the German company had long dominated.

"The Dutch FA was one of Nike's first major football sponsorships and has been instrumental in helping us on our journey to become the world's most innovative and leading football brand," said Dermott Cleary, vice-president of Nike Football.

Nike sponsors 10 of the 32 countries at the World Cup, including hosts Brazil, while Adidas is the kit supplier for nine and Puma has eight teams.

It has long been recognised that outside the UK the Dutch have one of the biggest appetites for replica shirts.

They have qualified for the last 16 after winning their first two group games, with the highlight a 5-1 drubbing of 2010 champions Spain.

JB

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