Alan Pardew's touchline temper got the better of him again yesterday during his Newcastle side's 4-1 win at Hull, with calls for him to be sacked or resign after head butting Hull's David Meyler.
The incident occurred with his side cruising at 3-1, as Meyler shoved past him to retrieve the ball for a throw in, Pardew reacted angrily, butting heads with the player, who to his credit, showed little reaction.
He was sent to the stands for the rest of the game and was later fined £100,000 and given a formal warning by Newcastle, though there are those within the game who think that is not enough.
The FA have already acknowledged that they will be investigating, with Pardew likely to receive a lengthy touchline ban.
Pardew came out straight after the game and apologised, insisting that there was little intent in the gesture, and that he will be considering staying seated during games from now on.
Hull manager Steve Bruce was sympathetic towards Pardew's plight, citing that the pressure managers are under currently can get the better of them.
But when does acting out under pressure become just plain aggression?
Pardew has a rather long list of previous compared to most managers when it comes to touchline confrontation going back to his days at West Ham.
In 2006 he and Arsenal manager Arsene Wenger had to be kept apart after a coming together during a game, though only Wenger was punished for it.
Pardew then had to apologise for his over zealous celebrations when West Ham beat Arsenal in their next meeting.
Last season at Newcastle Pardew was fined £20,000 and given a two match ban for pushing a linesman during Newcastle's 2-1 win against Tottenham.
And this season Pardew was forced to apologise again after he was caught by TV cameras verbally abusing Manchester City manager Manuel Pellegrinni.
Football is a passionate game, and of course tempers do flare in the heat of the moment, but with the incidents now piling up for Pardew, it could be time for him to step away from the spotlight for a while.
The club have acted swiftly and it would appear that he will receive no more punishment from within the club, but another incident like this after a formal warning, could leave the club no choice but to sack him.
What is certain is that Pardew will receive a lengthy punishment that has rarely been dished out to managers before, and that in itself could be enough to force Pardew's hand.