Explaining the move, FTD’s managing Director John Booth said:
‘We have a great client base and a receptive audience built up over many years.
‘Email is one of the best means of communicating with our network of football contacts, not just for ourselves but also for client companies that use our services.
‘We have a trusted brand and needed a trusted email marketing provider.
‘We looked at many solutions but the Red Circle Digital platform ticked more boxes for us than any other.
‘Our new email marketing capability will enable us to create more user friendly and targeted email campaigns which is a service more and more companies and businesses want to buy into.
Stuart Armstrong Client Services Director at Red Circle enthused:
"Red Circle Digital is very excited to be partnering with The Football Trade Directory. We see this as a great opportunity to develop and nurture their current email marketing strategy, taking it to the next level. We also look forward to working alongside Football Trade Directory at their forthcoming exhibitions."