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Premier League: Manchester United extend deal with social gaming company Gloop

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Former Premier League champions Manchester United have agreed to extend their deal with Japanese based gaming company Gloops.

Gloops, one of the forerunners in Japan for social gaming, first linked up with United last year, launching it's own Manchester United related game, which has the rather excessive name 'European Club Team Soccer Best Eleven Plus'.

Details of the new deal have not been revealed, but Gloops will continue to license the Manchester United name and brand for its game, as well as work with the Manchester United Foundation.

In a club statement, Manchester United’s group managing director Richard Arnold said, “Gloops have produced an extremely popular product, with almost half of our four million followers in Japan downloading its Manchester United branded game, which is impressive given the short period in which it has been available."

“They are at the forefront of the development of social gaming in Japan and we believe they can continue to help the club deepen our engagement with our fans there.”

There had been rumblings that United's loss of form over the past 18 months, coupled with the offloading of Asian football stars Shinji Kagawa of Japan, and Park Ji Sung, who plays for South Korea, before that, might have affected the club's popularity amongst Asian fans.

But with well over a million downloads of their game in Japan, their commercial potential in the Asian market seems to be far from waning.

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