Stars, Wilfried Zaha, Yannick Bolasie, Jason Puncheon and Alex McCarthy were at Selhurst Park to launch the relationship as the Eagles get set to host Arsenal in their first home game of the 2015/16 Barclays Premier League season live on TV.
The partnership represents another milestone in a memorable year for both parties. JD has recently opened its biggest flagship megastore on Oxford Street, London whilst Crystal Palace secured their record highest finish in the top flight.
JD’s connection with the South London club will give the Undisputed King of Trainers extensive exposure within the stadium that boasts the best atmosphere in the Premier League.
The Eagles had a record-breaking 2014/15 season in the Barclays Premier League finishing in record 10th position. During that season they secured 48 points, scoring 47 goals, both of which are new records for the club.
To celebrate the launch JD are offering one lucky fan attending Sunday’s game the chance to win trainers for a year. To enter simply see one of the JD promo team outside the stadium before the game.
JD Group Marketing Director, Stephen White, said “The club has made great strides in recent seasons and Alan Pardew is continuing to build a very exciting young squad, one that is a great fit with JD. The atmosphere created by the fans has become iconic over the recent seasons and we are delighted to be associated with Crystal Palace.”
Steve Parish said “We are really pleased to begin our partnership with JD Sports as our stadium partner and look forward to working with the leading sports fashion retailer as they continue building their strong brand across south London.
"We believe they are an ideal partner to be joining our strong corporate family as together we will strive to improve on a successful past year for both brands and look forward to another successful season on and off the pitch.”
Fans are also being given the chance to win a signed shirt & two tickets for a game of our choice courtesy of JD. To enter follow @jdfootball on Twitter for more details.
To see more from the Undisputed King of Trainers including exclusives from the best brands visit www.jdsports.co.uk and follow @jdfootball to see some exclusive behind the scenes footage.