The initial two-year agreement will run for the duration of two historic seasons in Hammers history, the final Barclays Premier League campaign at the Boleyn Ground, prior to the very first at the new Stadium on Queen Elizabeth Olympic Park.
Royal London will enjoy various branding opportunities linked to timing at the Boleyn Ground and the Hammers’ iconic new Stratford home, and the brand will also be introducing a range of limited edition timepieces to commemorate our final season.
For Royal London, the agreement with West Ham – over a year in the planning– is part of a long-term strategy to build and strengthen consumer awareness of the brand in the UK and globally.
Royal London Managing Director Narshi Bhoja said: “We are absolutely delighted to have signed this sponsorship agreement with West Ham United, a Club whose trajectory matches that of ours.
"It will be fantastic to be part of the Club’s final season celebrations including the launch of our limited edition automatic watch to commemorate the occasion, and look forward to continuing our partnership in to the fantastic new Stadium.’
Felicity Croft, Commercial Director of West Ham United, added: ‘The Club is thrilled to have signed this sponsorship agreement with a major British watch brand with a truly global presence.
“Royal London is a brand that has a clear synergy with us, as London’s authentic football club, not least with next year’s move to Queen Elizabeth Olympic Park.
“I’m sure our supporters will be excited by the prospect of getting their hands on a very special, limited edition co-branded watch.”