Albion's Sales and Marketing Director, Adrian Wright commented on the deal saying,
"NetBet are one of the most ambitious sports business stakeholders in Europe and an increasing force in the UK betting market.
'They share the same ambitions as our Club, and we are delighted they chose the Baggies to be partnered with. NetBet, due to their size in Europe, also presents a strategic opportunity for the Club in this zone and we look forward to working with such a creative brand in this sector to the mutual benefit of both of our brands."
NetBet Marketing Manager, Alexandre Mangaud, said:
"We're very proud to be partnered with West Bromwich Albion ahead of the forthcoming season. Their outstanding performances on the field last campaign show this Club is going places, and to be a part of their journey for the next 12 months gives us a great sense of pride. The club has 137 years of history and tradition, and we are so pleased to be partnered with a football club with the same objectives as ourselves: to strive to compete at every level."