Gold points to improved transport links, location and facilities as reasons why he believes the new ground will be attractive to spectators.
"Upton Park has two underground lines. At the Olympic Stadium, there are five train stations within a 10-minute walk of the ground and 13 lines that come into Stratford," he said.
"There are towns all over Kent, Essex and further afield where the journey into Stratford will be a different experience.
"One fan wrote to me and said he was coming in from Ashford and he'll save an hour each way on his journey. Even coming in from Europe will be easier."
He said many season tickets would be the cheapest in the Premier League to "encourage younger fans".