Tranmere Rovers has announced a new commercial partnership with bus operator Stagecoach Merseyside and South Lancashire.
The deal, which will run initially until the end of the 2015/16 season, will see Stagecoach Merseyside and South Lancashire become the official “Transport Partner” to Tranmere Rovers.
The partnership will see a number of joint ventures and promotions take place over the duration of the agreement.
Operations manager at Stagecoach’s Birkenhead depot, Jamie Reid, said: “We are delighted to be partnering with Tranmere Rovers – this is a fantastic club with a very strong fan base. “We’re looking forward to working closely with the club to deliver affordable match day travel and transport links for supporters and explore how we can improve their experience.
“Match day is already a hive of activity without having to worry about how you will get there – we’ve got some great family ticket offers which will enhance the experience and allow people to easily reach the match without the hassle associated with bringing a car.”
Rovers commercial manager, David Broadbent, said: “This is a fantastic partnership for us.
“We will be working closely with Stagecoach Merseyside and South Lancashire over the coming months with some joint competitions and offers for supporters.
“Stagecoach are a nationally recognised business with a significant presence within the area.
“I’m very much looking forward to working with Jamie and the team and welcoming Stagecoach Merseyside and South Lancashire to Tranmere.”