Blackburn Rovers have agreed a deal with Dafabet to become the club's Official International Betting and Gaming Partner.
The team will carry the Dafabet logo on the front of Rovers’ home and away shirts from the beginning of next season.
John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, said: “We are very proud to become Blackburn Rovers main sponsor.
“Everyone is aware that this year is the 20th Anniversary of Rovers winning the Premier League and we were sold on the club’s ambition to get back into English football’s top flight.
“We’re looking forward to seeing the Dafabet logo on such an iconic football shirt and working together with the club on a long term mutually beneficial partnership which complements our other investments in UK sport.”
Alan Myers, Blackburn Rovers’ Director of Communications, said: “Although new to English football in 2011 when they signed Rovers legend Alan Shearer as an International Ambassador, Dafabet has already enjoyed successes within the Premier League including their being FA Cup finalists Aston Villa’s shirt sponsor for the last two seasons.
“Partnering with a well respected, forward thinking and successful international company such as Dafabet, who genuinely understand UK sport sponsorship, will benefit everyone associated with the club.”