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Chelsea get energy from new Thai deal

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Chelsea Football Club has named a Thai energy drink company as a new principal partner and new official training wear partner from summer 2016.

Carabao’s logo will feature on Chelsea players’ and staff adidas training kit from the 2016/17 season at the club’s Cobham headquarters, at press conferences, on tours, as the team travel and in the warm-up to friendly and competitive fixtures.

Announcing the agreement, Christian Purslow, Chelsea FC managing director, said: ‘We are delighted to form a new partnership with Carabao which represents the first time a football club has welcomed a new partner as its training wear sponsor.

‘We are confident that adding Carabao to our family of global partners will, under Financial Fair Play rules, further enhance our competitiveness on the field while growing our popularity still further in Thailand where the club has always enjoyed incredible support. In return our global reach will help Carabao enter new markets and become synonymous with the Chelsea name.’

Sathien Setthasit, Chairman and CEO of Carabao Group PLC, said: ‘I feel delighted to be a part of the Chelsea family. For the past 10 years Chelsea has been one of the greatest teams in the Premier League. We are looking to expand into the world market and have found Chelsea to be a good partner to take us worldwide. I believe the partnership between Chelsea and Carabao will take us to the world and help us become very famous from now on.’

Chelsea already has a presence in Thailand thanks to its partnership with Singha Beer.

PL

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