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Talksport sign major deal to cover Euros in France 2016


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It was announced this week that London based talkSPORT, the world’s biggest sports radio station, has become an official radio station of UEFA EURO 2016 and UEFA EURO 2020 for the United Kingdom. The station has previously broadcast the UEFA EURO 2012 tournament as well the previous three FIFA World Cups.

The 2016 tournament in France will see talkSPORT, and its soon-to-launch sister station talkSPORT 2, broadcasting all 51 matches live from the opening game on June 10 through to the final on July 10. The tournament next year promises to be one of the biggest ever for the station, with three home nations and Republic of Ireland qualifying.

Calum Macaulay, talkSPORT Managing Director, said: “UEFA EURO 2016 will be the first time that four nations from the British Isles have been involved in a major tournament since 1958, so it’s a massive opportunity for our commercial partners to engage with a mainly male audience next summer. Having talkSPORT 2 up and running will allow us to broadcast the final group games across either station and give listeners their choice of matches.

'Our coverage will include over 500 hours on location in France with the best sports broadcasters in the business. As with our coverage for previous tournaments, we’ll be going wall to wall with our output, on air, on line, digitally and in print. It is a major investment for us and to broadcast both the 2016 and 2020 tournaments signals our continued commitment to invest in live rights to grow audiences for our commercial partners.'

KJ

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