English club Manchester United have agreed a global partnership with HCL Technologies.
The IT services multinational will work with the Premier League giants to create a number of digital initiatives for the club and their supporters. These will include the development of the United Xperience Lab at the team's Old Trafford home, which will use technology to improve the experience for match-going fans.
No financial terms were released.
"Our partnership with HCL is a first for Manchester United," said Manchester United group managing director Richard Arnold. "With the introduction of the United Xperience Lab at Old Trafford, we hope to demonstrate best practices within the industry to generate new ideas that leverage the latest technology available in the evolving digital landscape.
"It is a very exciting prospect and the possibilities of what we can achieve are endless. Through digital transformation we hope to change the way in which our fans experience and interact with Manchester United."
Anant Gupta, the president and chief executive of HCL Technologies, added: "With enterprises facing an explosion of digital content and experience interfaces there is a growing need for a partner who can orchestrate these value chains and harness them for business benefits. Our partnership will enable HCL to create and manage these digital assets at a scale which will make it a prototype for successful digital co-innovation in any industry/organisation in the world. We are very excited to be part of this partnership that aims to pioneer the 21st century enterprise experience."
Earlier this week Manchester United, who are currently fifth in the Premier League, ended their transfer dealings for the summer for 2015 with the signing of Monaco striker Anthony Martial but were involved in the collapse of a swap deal with Real Madrid involving goalkeepers David De Gea and Keylor Navas.