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EA Sports agrees deal renewal with the Premier League

As featured on NewsNow: Football news eNewsletter
 
Video gaming firm EA Sports has expanded its established agreement with the Premier League ahead of the 2016/17 season.

The renewed deal will see EA Sports become the League’s lead partner for the next three years, running until the end of the 2018/19 campaign.

EA Sports will receive TV-relevant branding on all of the League’s broadcasts, sponsorship of player of the month and season awards, and continued sponsorship of the League’s Fantasy Premier League.

The deal will also see EA Sports retain the Premier League’s exclusive electronic game licence, which will mean that all Premier League likenesses will be available to EA Sports’ Fifa game series.

According to SportsBusiness Daily, the agreement is worth US$28.3 million per year.

“This partnership will allow EA Sports to collaborate even more with the League and the clubs,” said Premier League managing director Richard Masters.

“EA Sports will be part of the interest and excitement around the competition, both through their fantastic games and the association with the Premier League that this agreement brings.”

The Premier League returns on the 13th August, with Fifa’s latest game edition “Fifa 17” scheduled for a UK release of 27th September.

JC

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