Delete, an agency based in Leeds, will work with Southampton to develop a digital transformation strategy focused on increasing fan engagement within the UK and internationally. As part of the agreement Delete will create a range of new digital consumer touchpoints, across multiple channels, focused on driving a better experience for the club’ s fans and awareness of its brand at an international level.
The terms of the deal were not disclosed.
“The nature of the ever-changing digital media landscape meant that we were looking for an agency that, like ourselves, are not afraid to think outside the box and challenge the norm,” said James Kennedy, head of marketing at Southampton. “Throughout the pitch process Delete showed a great understanding of our brand and digital ambitions, as well as how we can best serve our supporters whilst remaining true to our core values.”
Tom Dougherty, a partner at Delete added: “Southampton FC has big ambitions to build on their recent success with the growth of their brand internationally.
Our focus will be to bring fresh innovation to the club’s digital communications - ensuring they harness the full potential digital can have on their commercial performance and to the progression of the Saints FC brand globally and at home. We are fully committed to ensuring we achieve this mission over the coming years.”