Not only is the media revenue from the far east fuelling the Premier League clubs in China seem to be awash with cash despite the relative infancy of professional football there.
This is evidenced by the bid from Shanghai SIPG who have now agreed terms for Chelsea midfielder Oscar in a deal worth an estimated £60m.
The 25-year-old Brazil international said earlier this month the transfer was "90% certain" and is likely to be completed in the January transfer window.
Oscar joined Chelsea from Internacional for £25m in 2012 and has scored 38 times in 203 appearances for the club.
He will complete his move "at the beginning of the January transfer window", the club said in a statement.
Oscar, who has struggled to get into Antonio Conte's Chelsea side since October, will join former Blues boss Andre Villas-Boas in Shanghai.
The Chinese side confirmed Oscar "will arrive in Shanghai in the coming days to officially join SIPG".
Oscar's move comes as former Manchester City forward Carlos Tevez is reportedly on the verge of becoming the world's highest-paid footballer by moving from Boca Juniors to Shanghai Shenhua, where he will earn £615,000 a week.