But off the pitch they continue to develop new partnerships. The latest to be announced is a deal with Columbia Sportswear to become the club's first Official Outdoor Apparel Partner.
As part of the agreement, the American outdoor brand will design and create dual branded outerwear for outdoor endeavours, including hiking, climbing, mountaineering, as well as water and snow activities.
In an official statement, Manchester United Group Managing Director, Richard Arnold, said: “Manchester United is proud to be partnering with Columbia Sportswear to bring our fans a new and exciting range of club branded products.
“We look forward to working together to provide our fans with a new way of expressing their support for the Club, via our range of branded outdoor apparel."
Senior Vice President of Columbia Merchandising and Design, Joe Boyle, said: “We are excited by the opportunity to unite the pinnacle franchise in sport with the global leader in the outdoor industry.
“Manchester United and Columbia share a commitment to performance and innovation. Together, we will deliver to Manchester United fans around the world an attractive line of outerwear featuring Columbia’s most advanced proprietary technologies.”