As the official sponsor, SportPesa have signed a three-year deal and will have their name and company logo on the Tigers’ home, away and third shirts for the 2016/17, 2017/18 and 2018/19 seasons.
The new sponsorship deal is the most lucrative in the Club’s 112-year history.
Simon King, Commercial Manager at Hull City Tigers, said: “We are delighted to form a three-year partnership with SportPesa.
“SportPesa are so much more than a betting brand, this is a company with a huge footprint across grassroots sport in Kenya, as well as the rest of Africa.
“The deal is by far the largest in our history and a sign of our ambition to grow our Club and become a household name in our sport globally."
The company are also official sponsors of two its countries clubs – Gor Mahia, who are currently the defending champions of the SportPesa Premier League, and AFC Leopards.
Ronald Karauri, Chief Executive Officer of SportPesa, said: “This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market. The SportPesa platform will now be available in the United Kingdom and later in the year present in several African countries. One year from now we will have presence in at least four continents.”
“Even as a global brand, staying consistent with our core values that center around grassroots sport and community development will replicate the success SportPesa has enjoyed in Kenya.”