ohnstone's Paint is set to end its 10-year partnership with the Football League Trophy after this season's final between Barnsley and Oxford on April 3, it has been confirmed.
The cup competition for clubs from League One and League Two, which is split into regional ties ahead of the showpiece match at Wembley, has seen more than two million fans attend matches over the past decade, with over £4 million prize money shared around the teams.
Football League chief executive Shaun Harvey said: "On behalf of League One and League Two clubs, I would like to thank Johnstone's Paint for 10 years of committed and very loyal partnership.
"This competition has flourished during their time as sponsor. We wish Johnstone's Paint every success in the future and we now begin looking for a new partner for the 2016-17 season and beyond."