Hummel, a Danish kit supplier, has signed a five-year agreement with League One side Charlton Athletic.
The deal will start at the beginning of 20171/8 season. The deal will see the Danish kit supplier provide home and away kits for the first team, the academy and the women’s side. In addition, it will create a range of leisurewear that will be available to purchase by Charlton Athletic fans.
The financial terms of the long-term deal were undisclosed.
“Through this exciting new partnership we hope to expand further our presence in the UK football market,” said Tom Sinclair, sport market manager for Hummel UK and Ireland. “It would be hard to find a better suited partnership than Charlton Athletic and Hummel.
“Both brands have wonderful histories, place great value in tradition, character and local ties, and we are extremely proud to be working with Charlton over the next five years.”