AFC Bournemouth have appointed Two Circles, a data-led sports agency, to deliver a new digital platform.
The Premier League side will work with Two Circles to ensure the new platform delivers maximum fan engagement and commercial performance, leaning on the agency's experience to create a wholly new data management infrastructure.
“We are delighted to be working with another top Premier League club and look forward to developing our relationship," said Alex Gummer, lead consultant at Two Circles.
"Bournemouth have been one of the real success stories in recent seasons and the club is clearly determined to keep moving forward. We are working together to meet their commercial ambitions through maximising the club’s digital assets and providing the club with a strategy that will benefit them and their fans”.