Oldham Athletic have announced a partnership with underwear company Boxers and Briefs to become the club’s back of shorts sponsors.
The deal will see their logo appear on the back of both the home and away shorts this season.
Oldham Managing Director Russell Conroy said: "As our business grows we have been looking for ways to expand our sponsorship in sport, and this exciting opportunity to work with Oldham Athletic was too good to miss! We are delighted to be working with such an important & historic club, and we look forward to much success in the 2017/18 season."
He added “We aim to earn the loyalty of our customers by consistently delivering an elite level of service. We have an exceptional knowledge of all underwear products and always offer help and assistance to our customers to ensure they choose the right product for them. We also know how important fast delivery is to our customers, so all of our items are sold from stock to ensure that we fulfil orders promptly. Our success has enabled our expansion into new markets including women’s underwear, t-shirts, beachwear and swimwear. As a result, we now stock over 2,000 different items and proudly supply our quality products to satisfied customers all over the world.”
Sales Executive Billy Quarmby added: "It is a great honour to partner up with Boxers and Briefs and throughout the season fans will get to see great offers.Thank you to Russell at Boxers and Briefs and we are looking forward to working together in the future."