The Asian sports betting brand will be West Brom’s first ever shirt-sleeve and training wear partner for the 2017/18 Premier League season. It will also have a strong brand presence at the English midlands club’s home ground, The Hawthorns.
Both the financial terms and the duration of the contract are undisclosed.
12Bet is the official betting partner of 2015/16 Premier League champions Leicester City and it recently signed a three-year deal with 2016/17 FA Cup winners Arsenal to become their official betting partner in Asia.
“12Bet are a reputable brand with a rich history of working in the Premier League,” said Simon King, West Brom’s chief commercial officer. “To have been identified as an exciting prospect by the company highlights the growth the Club has made globally in recent years. With strong Asian links continuing to grow, this was instantly recognised as a perfect partnership.”