Confectionery giants Cadbury have announced a three-year partnership with the Premier League.
Cadbury will become an official partner of the league with immediate effect. As part of the deal, Cadbury and the Premier League will work on an advertising initiative called ‘the joy of football". In addition, Cadbury will have the naming rights to the Golden Boot and Golden Gloves end-of-season awards.
They will also work together on the Premier League’s existing community programme, Health for Life, which focuses on making a change to the lifestyles of 60,000 school children across the UK. Health for Life is a £3.1 million five-year programme which seeks to achieve a sustained difference through activities that engage people in growing food, physical activity, healthy eating and cookery.
The financial terms of the agreement were undisclosed.
The managing director for the Premier League, Richard Masters said “We are very pleased to be entering into a new partnership with Cadbury – one of the country’s most iconic and well-known brands. Cadbury’s popularity across the world, and our shared focus on delivering moments of joy, make this a great fit for the Premier League and we are thrilled they have chosen to work with us in what is their first ever partnership in football."
He added “We are really looking forward to working with Cadbury to celebrate the excitement of the competition, and on the plans we have to jointly grow and enhance their Health for Life project as part of the Premier League’s wide-ranging community work.”