Arsenal have agreed an expanded deal with their Chinese lottery partner, BNN Technology.
As part of the deal, they will both collaborate on a grassroots programme in China, with the aim of giving local coaches the opportunity to be trained by qualified Arsenal coaches.
Subscribers of BNN's Xinhua News app with will receive Arsenal content, such as pre-match interviews with manager Arsène Wenger, weekly training footage and monthly coaching videos.
“We have enjoyed a fruitful relationship with BNN since welcoming the group to our family of partners in 2015 and are delighted to expand the partnership,” said Vinai Venkatesham, chief commercial officer at Arsenal. “As a club we have a huge and incredibly passionate supporter base in China; we have tremendous engagement with our Mandarin-language website and over 5million followers across the major Chinese social media platforms.
Darren Mercer, chief executive at BNN Technology, added: “I am delighted that we are expanding our relationship with Arsenal, one of Europe’s top clubs, to help BNN play a wider role in supporting China’s football ambitions while also delivering first class content to the Xinhua News app. Arsenal’s heritage, ethos and coaching style will be invaluable as our Chinese operating partner NewNet builds a programme that will ultimately improve coaching standards throughout China.”