Everton have signed a club record five year sponsorship deal with gaming giant SportPesa.
The new five-year partnership will start on 1st June and will be the most lucrative in the club’s 140-year history.
Everton Chief Executive Officer Robert Elstone said: “We’re pleased to have secured the biggest commercial partnership deal in the Club's history with an ambitious and growing, global company. From the outset we have been impressed by SportPesa and the company's plans for the future. Over the coming months and years we will be working closely to realise our ambitions together."
Ivo Bozukov, Director of Global Strategy for SportPesa said: “This is a proud and monumental day in the history of our organisation. Everton Football Club is a world-renowned sporting institution and a club of proud tradition and rich history. We are thrilled to have secured an alignment with Everton, a club weaved prominently throughout the tapestry of world football."
Shaun Simmonds, UK Marketing Manager said: “A huge factor in our decision to form this partnership with Everton, was the club’s passionate and committed fans. The club already does a fantastic job of making Everton accessible for its fans, and we look forward to amplifying this globally."
Simmonds added “The club has an exciting future with a new stadium on the horizon, a young and dynamic playing squad and a history for producing great talent through their famed Academy – for us, there couldn’t be a better time to be investing in Everton Football Club and the City of Liverpool. Together I’m certain that we’ll achieve great things.”