Football Trade Directory

AFC Bournemouth agree new shirt sponsorship deal

AFC Bournemouth have signed a 2-year deal with M88 which will make them their official shirt sponsor.

The M88 logo will be visible on the front of AFC Bournemouth's shirt until the end of the 2018/19 season. In addition, M88 will receive key branding pitch-side at the Vitality Stadium during live global broadcasts of the club’s Premier League matches.

The Asian market has become the Premier League’s highest spending region in terms of media rights, with 63% of the Asian population following the Premier League.

Manager Eddie Howe welcomed the partnership with Mansion as an opportunity to increase the international exposure of the club. “It is probably one of the biggest changes at the club in recent seasons, and the amount of international exposure that AFC Bournemouth is getting is integral for the growth of the club,” he said. “It is fantastic to bring M88 on board, and we look forward to a fruitful partnership for many years to come.”

Neill Blake, Chief Executive at AFC Bournemouth, said: “We are delighted to welcome M88 as the club’s official shirt sponsor. M88 is a partner that shares our ambition and aspirations as we look to grow in a new market and enhance our presence in Asia."

He added “We have an exciting season ahead, and we look forward to working with M88 for many years.”


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